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When You Need a Consultant, Not a Manager

You’ve got someone running your Google Ads — maybe in-house, maybe an agency. But something’s off. Spend is high, ROAS is unclear, or you’re just not confident they understand your actual business. You don’t want to rip everything out and rebuild; you want a trusted second opinion.

That’s consulting. I come in, audit what’s there, find the gaps (tracking problems, wrong bidding strategy, poor targeting), and give you actionable recommendations. You own the account. You decide whether to implement my advice or negotiate with your current team. I’m not here to replace anyone — I’m here to make sure your ads are working, and if they’re not, I’ll tell you why.

What Consulting Covers

Fractional or One-Off

Some clients want me to stick around — a monthly strategy check-in, quarterly reviews, or troubleshooting when campaigns dip. Others want one deep audit and that’s it. Both work. We’ll agree on scope in the consultation.

The Consulting Process

  1. BriefingYou tell me what you’re trying to achieve, what’s working, what isn’t. I ask lots of questions.
  2. Account reviewI dive into your Google Ads account, look at campaign structure, bidding, targeting, conversion tracking, and recent performance.
  3. Competitive landscapeI research who else is bidding on your keywords in Torquay and what they’re paying.
  4. Findings & recommendationsI deliver a detailed report with prioritised recommendations, rough ROI for each, and a roadmap.

Pricing

Consulting starts from £300/month for ongoing fractional work. One-off audits and strategy sessions are quoted per scope — I’ll give you a figure after we’ve talked. No surprises, no hidden fees. You get a proposal before anything starts.

Frequently asked questions

Will you tell me if my current ads person is bad?

I’ll be honest. If they’re doing a decent job, I’ll say so. If they’re missing obvious wins or making costly mistakes, I’ll point them out. My job is to give you the truth, not to make myself look good.

What if you find major problems?

That’s actually valuable — now you know what to fix. I’ll prioritise the recommendations, show you the impact of each, and let you decide whether to fix it yourself, ask your current provider to fix it, or bring me in to manage it.

Do you offer ongoing advisory?

Yes. Some clients like a monthly 30-minute check-in to review new campaigns, troubleshoot dips, or discuss strategy shifts. We’d agree on frequency and scope upfront.

Can you help with an account in Devon that's managed by an agency?

Yes. I work with businesses in Torquay, Devon, and across the UK. I can review an account managed by anyone else and give you independent advice.

Do you work with both ecommerce and services?

Yes. I specialise in ecommerce and home services/trades — but I’ve advised on everything from SaaS to local services. If it needs Google Ads, I can consult on it.

Get an Expert Second Opinion

Book a consultation. We'll talk about your account, what you're trying to achieve, and what a proper strategy might look like. No obligation.

Call 07410 907 104 Book a consultation