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What an audit finds

Most Google Ads accounts are bleeding 20-40% of budget on inefficient targeting, poor audience setup, or tracking gaps. A proper audit tells you where. I’ll pull your account data (read-only access, completely secure), spot the problems, and give you a prioritised list of what to fix — and how.

A full audit covers:

Why this matters in Dorking and Surrey

You’re in the London commuter belt — CPCs are high. Loose account structure doesn’t just waste budget; it ensures you lose to tighter competitors. A good audit finds exactly where you’re being inefficient and gives you the roadmap to compete properly.

The audit process

  1. Access & analysisYou give me read-only access to your Google Ads account. I pull campaign data, conversion tracking setup, audience segments, and historical performance.
  2. Diagnostic & findingsI identify specific waste (wasted keywords, overlapping audiences, inefficient bids, tracking gaps) and prioritise by impact — what’s costing you the most.
  3. Report & recommendationsYou get a written report with specific, actionable recommendations: restructure this campaign, consolidate these audiences, fix this tracking, pause these keywords. Clear steps, clear ROI.

Fixed scope, no surprises

An audit is a one-off. You get the findings and recommendations. What you do with them is up to you — implement yourself, hire me to do it, or take them to your existing team. No ongoing obligation, no expectation of follow-on work. Honest, direct, useful.

Pricing

Audits are quoted per engagement based on account size and complexity. Call me with an overview of your account and I’ll give you a fixed price. Usually you get the report within 5-7 working days of access.

Frequently asked questions

How long does an audit take?

Analysis takes 5-7 working days from when you give access. The report is written and delivered after that.

What if I don't understand the recommendations?

I’ll walk you through the report in a call. Nothing’s technical jargon — everything’s actionable.

Do you implement the fixes, or do I?

You get the report and can do it yourself, hire someone, or ask me for a separate engagement to implement. That’s your call.

What if your audit finds nothing wrong?

That happens. If your account’s tight and your targeting’s clean, I’ll say so. You’ll still learn why it’s working, which is valuable.

How is this different from a free strategy call?

A strategy call is a conversation. An audit is a formal, detailed diagnostic of your account data — we dig through years of performance, audience segments, conversion tracking, and waste. It’s thorough and written.

I'm in Dorking with high CPCs. Will an audit help?

Almost certainly. High CPCs are a fact in Surrey and the London belt, but most waste isn’t the CPCs — it’s inefficient targeting, poor audience layering, or wrong keywords. An audit finds all of that and gives you levers to pull without raising budget.

Get a diagnostic

Find out where your Google Ads money is actually going and what's broken.

Call 07410 907 104 Request a PPC audit