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What a PPC Audit Finds

You’ve got Google Ads running. You don’t know if you’re losing money or not. That’s where an audit comes in.

I review your entire setup — campaign structure, keyword strategy, ad copy performance, audience targeting, conversion tracking, and budget allocation — and identify exactly where you’re bleeding cash. Wasted spend on low-intent keywords, conversion tracking that’s completely broken, audiences that sound good but don’t convert, bid strategies that don’t match your market. A good audit surfaces all of it.

What's Included in an Audit

Reigate CPCs Are High — An Audit Finds Where to Cut

You are in the London commuter belt — Google Ads CPCs here are high (London-level competition for clicks). An audit cuts through that noise and shows you which traffic is actually profitable, and which is just expensive clicks going nowhere.

You Get a Report. No Upsell.

The audit produces a detailed report with findings, a priority list of fixes, and recommendations. What you do with it is up to you. You can implement the changes yourself, hire someone to implement them, or ignore it entirely. No obligation to hire me for ongoing management, no sales pitch at the end. Just clear, actionable data about your account.

Audit Timeline

  1. You Grant AccessYou give me read-only access to your Google Ads account.
  2. I Review & AnalyseI dig through your data, test assumptions, and document findings.
  3. Report & CallYou get a detailed report. We do a call to walk through findings and recommendations.
  4. You Decide What's NextWhether you act on it yourself or ask for help is entirely your choice.

Frequently asked questions

How much does an audit cost?

Audit pricing depends on account size and complexity. Contact me and we’ll discuss. No haggling — you’ll know the cost upfront before I start.

How long does the audit take?

Typically 2–3 weeks from access grant to final report. Simpler accounts can be faster.

What happens after the audit?

You get a report and a call to discuss findings. After that, you implement the changes yourself, hire someone (including me, if you want), or do nothing. Zero pressure.

Do you audit accounts running ads outside of Google Ads?

I specialise in Google Ads. That’s where my expertise is.

Will an audit find all my problems?

An audit finds tracking gaps, structural inefficiency, wasted spend, and audience mismatches. It won’t solve your product-market fit issues if you have them, but it’ll show you where the money’s actually going.

Do you serve Reigate specifically, or the whole UK?

I’m UK-wide remote, so I audit accounts anywhere in the country. If you’re in Reigate, Redhill, Dorking, or anywhere in Surrey, I can help.

Find Out Where Your Ad Spend Is Really Going

A PPC audit tells you what's working, what's not, and where you're losing money. No obligation, no pressure — just honest answers about your account.

Call 07410 907 104 Request a PPC audit