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Strategy without the overhead

You might already have someone running your Google Ads — an agency, an in-house person, or maybe you’re running them yourself. What you need is senior-level strategic input. Someone who’s been through 12 years of platform changes, manages £2M+ in ad spend annually, and knows exactly which levers move the needle in ecommerce and home services. That’s where fractional consulting comes in.

What fractional consulting looks like

Why this works

Your current operator is close to the day-to-day. They can execute, but they might miss the bigger picture. I come in with fresh eyes and hard-won patterns from across ecommerce and trades. We’re not replacing your team; we’re amplifying them. You stay in control. They stay in control. I make sure you’re not leaving money on the table.

Margate CPCs are expensive for a reason

High London-level competition means your strategy has to be tighter. More precise audiences. Better tracking. Smarter bid logic. That’s exactly the work that fractional consulting unlocks.

How we structure a consulting engagement

  1. Initial audit call30 minutes. You walk me through your current setup, goals, and pain points. I ask hard questions about your tracking, audience strategy, and budget allocation.
  2. Deep account reviewI review your account structure, keyword strategy, ad copy performance, and conversion tracking. I document what’s working and what’s broken.
  3. Strategy & recommendationsWritten recommendations prioritised by impact. I focus on the changes that’ll move the needle for your specific business model.
  4. Ongoing strategic inputMonthly or quarterly check-ins. We discuss performance, test new ideas, and refine based on what’s working.

Pricing & commitment

Fractional consulting starts from £300/month for lighter engagement (monthly strategy calls). Heavier work — deep audits, multiple check-ins, hands-on campaign design — I’ll quote on a call based on scope. No hidden fees. No surprise invoices. You know exactly what you’re paying for.

Frequently asked questions

What's the difference between consulting and full management?

Management means I run your account day-to-day. Consulting means you (or your team) run it, and I provide strategic input and troubleshooting. Consulting is for businesses that want to keep control but need senior expertise in the room.

Do you work with agencies?

Yes, I do fractional consulting for other agencies managing Margate and Kent clients. I can help with strategy while you handle execution. Just keep client relationships straightforward — no confusion about who’s who.

Can you work with my current team?

Absolutely. That’s the point. I’m not here to replace them; I’m here to make them better. We’ll align on strategy, and they execute. Transparent communication across the board.

What's included in the initial consultation?

Free 30-minute call to discuss your business, current setup, and what you’re trying to achieve. I’ll give you a clear sense of whether consulting is the right fit or if you need full management instead.

How is consulting different in a competitive market like Margate?

Margate sees London-level CPCs, which means strategy is more important than ever. We focus on audience precision, messaging clarity, and bid efficiency. That’s where consulting creates the most value — keeping you from overpaying for clicks.

Can we do a one-off project?

Yes. Campaign testing, competitive strategy, audience segmentation — we can structure single projects. Quote on a call based on scope and deliverables.

Let's make your PPC strategy sharper.

Book a free 30-minute consultation. We'll talk about your business, current performance, and how fractional consulting could strengthen your results. No obligation, no sales pitch.

Call 07410 907 104 Book a consultation