PPC Consultant for Faversham Businesses

When You Need Strategic Direction

You’ve got someone managing your Google Ads — maybe in-house, maybe at an agency. But something feels off. You’re spending money, getting clicks, but performance isn’t where it should be. Or you want a second opinion before making big changes. That’s where fractional consulting comes in.

What Fractional Consulting Covers

• Account review — I audit the setup, identify waste and missed opportunities
• Strategy critique — is the approach sound? What’s missing?
• Competitive analysis — where are the gaps versus your competitors?
• Roadmap — what to fix first, how to prioritise, realistic timelines
• Optimisation oversight — guidance on testing, bidding strategy, audience targeting
• Ongoing availability — ad hoc calls as questions arise

You Remain in Control

I’m not taking over your account. I’m advising. Whether your in-house team or current agency implements the changes is up to you. My role is to give you the strategy, spot the problems, and hold the roadmap. Some clients use me to validate decisions; others use me to challenge them.

How It Works

1. Initial auditYou share account access or key metrics. I review and report back.
2. Strategic roadmapWe align on priorities and next steps. Usually this is a 1–2 hour call.
3. Ongoing guidanceBook calls as needed (monthly, quarterly, or ad hoc). You get my thinking on your questions.