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Sometimes you don't need a new agency, you need a second opinion

Maybe you have someone running your ads but you’re not confident they’re doing it right. Maybe you’ve hired an agency and the fees feel inflated. Maybe you’re managing your own campaigns in Seaham or County Durham but hit a ceiling and need an expert to unstick you. That’s where fractional consulting fits. I work alongside your existing team (or replace the work if you need to), giving you senior-level strategy without a five-figure monthly retainer.

This is not a full managed service

You’re still involved in decisions. I advise, audit, optimise, and build strategy. You (or your in-house team) implement and monitor day-to-day. This works for clients who have capacity but need expertise, or who want to retain control.

Types of engagements

When fractional advisory makes sense

You’ve got someone managing ads (or you’re doing it), but you’re not hitting the returns you expect. An outside strategist can spot what you’re missing — usually it’s structural (account architecture, keyword grouping, bid strategy), not effort. I’ve worked with hundreds of accounts across ecommerce and home services. I can tell in an hour whether your problem is fixable or whether your business model doesn’t support profitable Google Ads.

How a typical engagement starts

  1. Initial callYou describe your situation — budget, goals, current performance, what’s working and what isn’t. I ask enough questions to know what I’m looking at.
  2. Account audit (if you have one running)I review structure, keywords, ad copy, landing pages, and tracking. I spot wasted spend, missed opportunities, and confusing bits.
  3. Strategy recommendationI write up findings and suggest next steps. Maybe it’s hourly advisory; maybe it’s fractional management; maybe it’s monthly reviews. You decide.

Pricing for advisory & fractional work

Depends on the scope. Hourly advisory starts from £300/month (a fixed retainer for a few hours per month). Full fractional management is typically £300–500/month depending on account complexity and ad spend. For one-off audits or strategy sessions, I quote on a call. No hidden fees, no surprise invoices.

Frequently asked questions

How does fractional consulting differ from full management?

Full management: I own the account and make decisions. Fractional: you (or your team) own the account; I advise on strategy and handle specific tasks you hand me. You retain control and stay involved in every decision.

Can you work alongside my current agency?

Rarely a smooth fit — most agencies see external audits as threats. But you can hire me as your personal PPC advisor, keep your agency, and apply my recommendations yourself. Or you could pause the agency relationship and try a fractional setup with me to test if it’s better.

What if I'm managing ads myself and just need help?

That’s a common situation for Seaham and County Durham business owners running their own accounts. Monthly advisory calls or hourly consulting works well. I’ll review your performance data, spot gaps, and give you a concrete list of things to test or fix.

Do you offer training on Google Ads?

Not formal training courses, but if you hire me for fractional work, I’ll explain every change and strategy. You learn by doing, alongside someone who’s done it 10,000 times.

What's the minimum commitment?

None. One-off audit, one month of advisory, or ongoing. We set a start date and an end date (or no end date for retainers). You can stop anytime.

How do you charge for a strategy session or audit?

Quote on a call. Typically 2–3 hours of work, so I’ll tell you the exact fee upfront before we start. No surprises.

Let's talk through what you need.

Book a free 20-minute chat. Tell me your situation (what's working, what's not, what you've already tried) and I'll recommend whether an audit, monthly advisory, or fractional management makes sense.

Call 07410 907 104 Book a consultation