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What gets hidden in a Google Ads account

Most accounts leak money in predictable ways. Audiences that sound smart but don’t convert. Keywords matching search terms that have nothing to do with your business. Bid strategies working against your goals. Tracking that’s incomplete or broken. The problem is you only see the leaks if someone’s actually looking for them. That’s what an audit is for.

What a PPC audit covers

What you get

A written report showing what’s working, what’s broken, and what’s your biggest opportunity to save or earn money. No pressure to hire me. If your account is solid, I’ll tell you. If it needs work, you’ll know exactly what and why.

Why Oxted businesses are vulnerable

You’re competing in the London commuter belt where CPCs are high and margins matter. A 10% improvement in account efficiency isn’t nice-to-have, it’s the difference between profitable and break-even. An audit finds those inefficiencies before they cost you a year’s worth of wasted spend.

How an audit actually works

  1. You give accessRead-only Google Ads access (no passwords needed). I audit your setup, keywords, audiences, tracking, and performance data.
  2. I dig inTypically 4–8 hours depending on account complexity. I look for the patterns that are costing you.
  3. You get a reportA written breakdown of findings, prioritised by impact. Honest assessment of your account health.

Frequently asked questions

How much does an audit cost?

I’ll quote you on a call based on your account size and complexity. No standard price — because a small ecommerce store needs a different audit than a national service business.

What if the audit finds nothing wrong?

Then your account is well-structured and you don’t need me. That’s a legitimate outcome. I’d rather tell you that than invent problems to justify a sale.

Do you do audits for Oxted-based businesses?

Yes. I audit accounts across Oxted, Caterham, Warlingham, Redhill, Sevenoaks, Reigate, and anywhere in the South East. Remote work, so location doesn’t matter.

What if I disagree with your findings?

Fair enough. But I’ll explain my reasoning with data and detail. You’re welcome to push back or get a second opinion. My goal is to give you useful information, not just be right.

Will you expect me to hire you after the audit?

No. The audit is a standalone service. Some clients hire me for ongoing management after an audit. Some take the report and make changes themselves. Both are fine.

How long does an audit take?

You’ll have a written report within 2 weeks. How long the audit itself takes depends on your account — usually a few hours to a week depending on size and complexity.

Want to know exactly what's working (and what's not) in your Google Ads account?

Let's start with a quick call to understand your account and goals. Then I'll give you a clear, honest audit and tell you what's realistic to fix.

Call 07410 907 104 Request a PPC audit