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When to bring in a PPC consultant

You have someone running your ads now. Maybe an agency. Maybe freelancer. Maybe in-house. And something feels off—CPCs are climbing, conversion rates are flat, or you’re just not sure if what they’re doing is actually optimal.

You don’t necessarily need to replace them. Sometimes what you need is a second pair of eyes from someone who’s audited hundreds of accounts and can spot what’s really going wrong.

I work as a consultant for businesses in Warlingham and across Surrey who want strategic input without full takeover. Think of it like getting a CFO on fractional time—I review, advise, propose fixes, and you decide what to implement and with whom.

Typical consulting engagements

Why this matters for Warlingham

You’re competing in the London commuter belt, where Google Ads CPCs are punchy—same as central London. Bad strategy doesn’t just cost you time; it bleeds money fast. A quick audit often uncovers £500–£1,500/month in obvious waste (wrong keywords, poor targeting, ads going to the wrong pages). That pays for itself.

How the consulting relationship works

Unlike ongoing management, consulting is flexible. You tell me what you need—a one-time audit, monthly strategy sessions, or help with a specific campaign—and we agree on scope and price on a call.

I’ll give you honest feedback: sometimes the fix is simple (change your landing page, adjust bid strategy, pause low-performing keywords). Sometimes it’s bigger (rethink your entire campaign structure). And sometimes it’s blunt: your current setup is actually pretty solid, and the problem is somewhere else (your landing page, your margins, or the offer itself).

You get recommendations and thinking; you decide what to do with them.

Frequently asked questions

Can I hire you for consulting while keeping my current agency?

Absolutely. Many clients do this—they keep their agency for day-to-day and bring me in monthly (or quarterly) for strategic review. It’s like a board advisor role.

What if I'm not in Warlingham but nearby (Caterham, Oxted, Reigate)?

No difference. I work remote across the UK. Commuter belt CPCs are high everywhere around London, so the same strategic principles apply.

How much does consulting cost?

Depends on scope. A one-off account audit is typically priced differently from ongoing monthly strategy. We’ll discuss on a call and give you a fixed quote.

Do you guarantee results?

No. I guarantee honest diagnosis and solid strategy. But results depend on factors outside my control—your offer, your landing pages, market conditions, competition. I tell you upfront if something looks unlikely to work.

Can you fix tracking issues if my agency won't?

Yes. Tracking is foundational—if you can’t measure what’s working, you’re guessing. I can audit your setup, identify gaps, and recommend fixes (or do it myself if needed).

Ready to get a second opinion?

Let's jump on a call. Tell me what's happening with your ads now, where you think there's a leak, and what you're hoping to improve. I'll give you a straight answer on whether consulting makes sense and what to expect.

Call 07410 907 104 Book a consultation