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When You Need a Consultant, Not a Managed Service

Not every business needs someone to take over their Google Ads entirely. Some have an in-house team running campaigns but want a senior second opinion. Others have an agency but want an independent expert to review performance before renewing. A few just want quarterly strategy sessions to stay on top of platform changes.

That’s what PPC consultancy is for. I work alongside whoever’s currently managing your ads — or directly with you if you’re doing it yourself — to improve strategy, fix structural problems, and make sure you’re not leaving money on the table.

With 12 years in Google Ads and over £2 million in ad spend managed personally, I can usually identify the biggest issues in a single session.

Ways I Work as a PPC Consultant

I'll Tell You If Your Ads Are Fine

Some consultants will always find something to fix — because their income depends on it. I won’t. If I review your Buckinghamshire campaigns and they’re genuinely well-structured and performing as well as the market allows, I’ll tell you that and save you both the time and the money. Honest advice is more valuable than busy work.

Why Buckinghamshire Advertisers Benefit from Senior Consultancy

Buckinghamshire’s position in the London commuter belt creates a specific PPC environment. CPCs are elevated because you’re competing with London advertisers for the same search terms, yet your business is local or regional. Getting the targeting right — geographic modifiers, audience layering, device bid adjustments — matters more here than in a lower-competition market.

I work with businesses across Buckinghamshire and nearby counties including Oxfordshire, Hertfordshire, Berkshire, and Bedfordshire. The cross-county search behaviour in this region is something I understand well from direct experience.

What a Consultancy Engagement Looks Like

  1. Initial consultation callWe talk through your situation — who’s running your ads, what data you have access to, and what’s driving the decision to bring in a consultant.
  2. Account or data reviewI review your campaigns, performance data, or tracking setup — whatever’s most relevant to your specific question.
  3. Clear recommendationsYou get a direct, prioritised list of what to fix, change, or test — with the reasoning behind each recommendation.
  4. Ongoing access (optional)Some clients want a one-off review. Others prefer regular check-ins. We structure the engagement to fit your needs.

Pricing

Consultancy pricing starts from £300/month and scales based on scope and time commitment. For project-based work or one-off reviews, the best approach is a call to discuss what you need — I’ll give you a clear quote before any commitment. There’s no guesswork and no vague retainers.

Frequently asked questions

My agency is managing our ads but I'm not confident they're doing a good job. Can you help?

Yes — this is one of the most common reasons people come to me. I can review your account independently and give you an honest view of whether your agency is performing well, where they’re falling short, and what questions to ask them.

Can you work with our in-house team rather than taking over the account?

Absolutely. Fractional consultancy — where I act as a senior PPC resource alongside your team — is a good fit for businesses that have internal capacity but want more strategic oversight.

Do you cover all areas of Buckinghamshire?

I work remotely, so yes — Aylesbury, High Wycombe, Milton Keynes, Chesham, Amersham, Beaconsfield, and everywhere else in Buckinghamshire. All consultancy is delivered by call, screen share, and written recommendations.

How do I know if I need a consultant or full management?

If someone is already running your ads and the main issue is strategy, oversight, or a second opinion, consultancy is usually the right fit. If you have no one managing your campaigns, or your current setup needs rebuilding from scratch, full management is more appropriate. I’ll help you work that out on the first call.

What industries do you have experience with?

My background is primarily in ecommerce and D2C brands, and home services or trades businesses. I’m also Google Partner and Microsoft Ads certified, which gives me a grounding across most campaign types.

Can I just book a one-off strategy session?

Yes. Not everything needs an ongoing commitment. If you want a focused session to review your strategy, talk through a specific problem, or get a second opinion, book a consultation call and we’ll take it from there.

Get an Independent Senior View on Your Google Ads

Whether you want a second opinion, fractional support, or ongoing strategic oversight, let's start with a call. No commitment required.

Call 07410 907 104 Book a consultation