PPC Consultant in the West Midlands: Google Ads Management Without the Agency

Looking for a PPC agency in the West Midlands?

Many agencies in the West Midlands hand your account to a junior once the contract is signed. Senior staff win the deals and junior staff run them. If you’re looking for a PPC agency in the West Midlands, I’m not one, and I don’t work that way.

I’m Stevie Morris, one freelance specialist with 14 years of hands-on experience in Google Ads. I’m the person in your account, not a trainee or someone who landed in PPC six months ago.

The honest trade-off is that I’m a single person, so I take on a limited number of accounts.

What's included in Google Ads management?

• Campaign build or restructure — starting from a solid structure, not a legacy mess
• Search, Shopping and Performance Max — whichever mix suits your goals and budget
• Keyword and search term management — regular negatives, match type refinement and expansion where it’s warranted
• Ad copy testing — systematic rotation, not set-and-forget
• Bid strategy management — manual control where it matters, Smart Bidding where it actually works
• Conversion tracking checks — if the data going into Google isn’t clean, nothing else matters
• Monthly reporting — plain English, not a dashboard of metrics that don’t connect to revenue

14 years in Google Ads, and still at the keyboard

Plenty of people with 14 years in paid search have moved into management and haven’t touched an account in years. I haven’t. I build campaigns, write ad copy, dig into search term reports and set up conversion tracking myself. The senior experience is practical, not theoretical.

That matters if you have an in-house team and want a senior pair of eyes on the strategy, or you’ve inherited an account and want an honest verdict on whether it’s in good shape. If you’d rather talk first, my number is 07410 907 104.

What if I only need a second opinion or an audit?

• A senior second opinion — if your ads are run in-house or by someone else, I’ll review what’s happening and tell you honestly whether it’s sound.
• The in-depth Google Ads audit — up to 190 checks across 15 areas, with a written report within 5 working days of read-only access. Every finding is rated by impact and effort, and you get a prioritised fix list.
• A free basic health check — a quick, honest review of wasted spend, tracking gaps and quick wins. It can conclude your account is run well.

How does it work?

1. A free conversationGet in touch by form or phone. We talk through your business, your current ads (if any) and whether Google Ads is the right channel right now.
2. Account reviewIf you have an existing account, I review the structure, tracking and recent performance before we agree a direction.
3. Campaign build or restructureWhether starting fresh or rebuilding, I set up campaigns that reflect how your customers actually search, not how you imagine they do.
4. Ongoing management and reportingMonthly management with a regular reporting rhythm. You’ll know what’s working, what isn’t and what I’m doing about it.

Who is this right for?

You run a West Midlands trade firm, such as plumbers, roofers, heating engineers or window companies, or an online shop looking to scale Shopping and Search profitably. The region covers Birmingham, Coventry, Wolverhampton and beyond, with strong manufacturing, construction and retail sectors, and I’m happy to look at any of them. It also suits you if you already have ads running and want senior input on whether you’re doing it right.