PPC Consultant across Dorset

A second opinion that's actually worth something

If you already have someone running your Google Ads — an in-house team, a freelancer, or an agency — the question isn’t always ‘should we change who’s doing it’. Sometimes it’s ‘are they doing it well, and how would we know?’

That’s where independent consultancy is useful. I look at what’s running, ask the questions your current team might not want asked, and give you a clear answer. No bias. No interest in selling you a management contract.

With 12 years of Google Ads experience and £2M+ in ad spend managed directly, I know what good campaigns look like — and I know what the common cover stories are when results aren’t landing.

What PPC consultancy typically looks like

• Account review — I go through your campaigns and give you a frank assessment of structure, bidding, tracking, and creative.
• Agency or in-house oversight — Regular check-ins where I review the work being done and flag anything that needs attention.
• Strategy sessions — Working with your team on campaign planning, channel selection, or specific challenges.
• Fractional consultant — Ongoing senior input without the cost of a full-time hire.
• Second opinion before a decision — Launching a new campaign type, switching agencies, scaling budget — get a clear view before committing.

Independent means actually independent

I don’t have a preferred tech stack I’m trying to sell you. I’m not affiliated with an agency network. I’m not going to recommend a platform because it pays referral fees.

My certification as a Google Partner and Microsoft Ads certified professional means I understand the platforms well — including where their recommendations serve your business and where they serve theirs.

Dorset businesses range from coastal hospitality and tourism to trades, professional services, and ecommerce. I understand how paid search works differently across these sectors, and I’ll tailor advice accordingly.

How consultancy engagements typically work

1. Initial consultation callWe talk through your situation — what you’re running, who’s managing it, what you’re trying to achieve, and what’s feeling unclear.
2. Agree the scopeDepending on what you need, this might be a one-off review, a series of advisory sessions, or an ongoing fractional arrangement. Pricing is discussed on the call.
3. Review and recommendationsI look at your data and give you clear, prioritised guidance. Written where it’s useful, verbal where that’s faster.
4. Follow-up as neededSome clients want a one-off steer. Others want ongoing input. Either works — we structure it around what’s useful for you.

Who seeks out a PPC consultant

• Businesses whose agency bills keep going up but results don’t move
• In-house teams that need senior input without a full-time hire
• Founders who’ve been sold on a strategy they don’t fully understand
• Companies preparing to scale spend and wanting independent validation first
• Businesses in Dorset, Hampshire, Devon, and Wiltshire looking for UK-wide remote expertise