A one-off diagnostic of your Google Ads account — finding wasted spend, structural problems, and tracking gaps. Clear findings, no obligation to continue. Greater London CPCs make this worth doing.
Request a PPC auditGreater London sits in one of the most expensive paid search environments in the UK. CPCs here run at London-level competition — which means the cost of running a poorly structured account is significantly higher than it would be in less competitive markets. Wasted spend doesn’t trickle away; it drains fast.
A PPC audit is a fixed-scope, one-off review of your Google Ads account. It identifies exactly where money is being lost, what structural problems are limiting performance, and whether your conversion tracking is giving you accurate data to make decisions from. You get a clear written report. There’s no obligation to hire me afterwards.
Most audit requests come from businesses in one of three situations. First, you’ve been running Google Ads for a while and results have plateaued or declined — you want to know why before spending more. Second, you’ve just inherited an account (from a previous agency or employee) and want an independent assessment before making changes. Third, you’re spending a meaningful amount and have a nagging sense the account could be doing more, but no way to verify it.
In all three cases, an audit gives you an evidence-based starting point rather than a guess. Greater London’s high-competition environment makes that clarity especially valuable.
You’ll get a clear written report with specific findings and prioritised recommendations. You won’t get a report engineered to make your account look broken so I can sell you management. If your account is in reasonable shape, I’ll say so — along with any marginal improvements worth making. The audit is honest regardless of what comes next.
Audit pricing is based on account size and complexity. To get an accurate quote for your specific account, book a call and we’ll confirm the scope. There’s no standard price because a small, simple account and a large multi-campaign account are very different pieces of work.
It depends on account size and complexity. We’ll confirm a realistic timeline on the introductory call once I understand the scope of your account.
No — I work fully remotely. Businesses based in Greater London, the surrounding counties of Surrey, Hertfordshire, Buckinghamshire, Berkshire, and West Sussex, or anywhere else in the UK can request an audit.
It will give you an evidence-based view of whether the account is structured and managed well. That gives you the information to make your own judgement about the agency. I won’t tell you to fire them or keep them — that’s your call.
You receive a clear report with findings prioritised by impact. From there, you can act on the recommendations yourself, ask your current agency to address them, or discuss ongoing management with me. There’s no obligation either way.
For a brand new account with little data, a structural review is more useful than a performance audit. If your account has been running for at least a few months, there’s enough data to do a proper diagnostic. We’ll confirm on the call what’s most useful for your situation.
High CPCs mean structural problems cost more here than in lower-competition markets. A campaign that wastes 30% of its budget is expensive anywhere, but in Greater London’s competitive environment that waste compounds quickly. The return on an audit — finding and fixing those inefficiencies — tends to be higher here.
A one-off audit gives you a clear, honest picture of your account — what's working, what's wasting money, and what to prioritise. Book a call to discuss scope and pricing.
Call 07410 907 104 Request a PPC audit