Google Ads Audit across Kent

What a Google Ads Audit Actually Does

Most Google Ads accounts have money leaking somewhere. The question is where, and how much. An audit is a structured diagnostic — not a sales pitch dressed up as analysis, but a genuine investigation into your account’s structure, tracking, spend patterns, and conversion data.

I’ve audited accounts across ecommerce and home services for over a decade. The problems I find are usually the same: wasted spend on irrelevant search terms, bidding strategies optimising for the wrong signals, conversion tracking that’s double-counting or missing data entirely, and campaign structures that made sense when they were built but haven’t kept pace with how the business has grown.

An audit tells you what’s actually happening — not what Google’s dashboard makes it look like.

What I Review in a Kent PPC Audit

• Account structure — campaign and ad group organisation, keyword coverage, match type use
• Search term analysis — what queries are actually triggering your ads and what you’re paying for
• Negative keyword coverage — gaps that are letting irrelevant traffic through
• Bidding strategy — whether your Smart Bidding setup has the right data to make good decisions
• Ad copy & extensions — quality, relevance, and whether you’re using the right formats
• Landing page alignment — whether your ads and pages are genuinely connected or just adjacent
• Conversion tracking — accuracy, attribution model, what’s being measured and what isn’t
• Budget allocation — how spend is distributed across campaigns and whether that reflects commercial priority

Why Kent Businesses Need a Specialist Audit

Kent is in the London commuter belt, which pushes CPCs up significantly. You’re competing against businesses in Greater London, Surrey, East Sussex, and Essex for the same clicks — and London-level competition means London-level costs. In that environment, inefficiency is expensive.

A business spending £2,000/month on Google Ads in Kent can easily be losing 20–30% of that to irrelevant queries, poor match type selection, or bidding strategies without enough conversion data to function properly. An audit identifies exactly where those losses are happening — before you spend another month at the same rate.

The Audit Process

1. Request a callWe talk briefly about your account, your goals, and what’s prompted you to look for an audit — performance drop, new ownership, or just wanting a check-up.
2. Account accessYou grant me read-only access to your Google Ads account. I never need billing access or campaign control to complete an audit.
3. Diagnostic reviewI work through the account systematically — structure, search terms, tracking, bidding, copy, and budget. I’m looking for real problems, not surface-level observations.
4. Written report & debriefYou receive a written report with prioritised findings — what to fix first, what to fix later, and what to leave alone. We go through it together on a call.

Who Gets the Most From a PPC Audit

Audits work best in a few specific situations. First, when you’ve inherited an account — perhaps you’ve taken on a new client or a new role and you want an independent view of what you’re working with. Second, when performance has dropped and you can’t identify why — an audit cuts through the noise and finds the actual cause. Third, when you’ve been running campaigns for a while without any outside review — accounts drift, and what made sense two years ago may be actively hurting performance now.

I work across ecommerce and D2C brands, and home services and trades — the two areas where Google Ads has the clearest commercial impact and where audit findings tend to be most actionable. For a tailored quote, book a call — pricing on request.